Brands engaging in a bit of 140-character back-and-forth is nothing new, but this one was fueled solely by a Twitter user appropriately called @HoldMeBackBro.
Yesterday, he tweeted, “@UKTesco I swear you and @O2 should have some banter.”
Tesco took it from there, and let’s just say things got weird. Rachel Miller recounts the play-by-play on Storify. Let’s go to the highlights, including this exchange:
@O2 Oh blud! Don’t be up in my face! You know we’re the Daddy around here!