That’s what you’d think given the staggering gains to the user bases of LinkedIn, Facebook, and Twitter, among others. Yet the rise in use appears to be triggering a corporate response. Your employer wants you to spend less time on social media sites, and it looks like businesses are getting serious, according to an article from Inside Investor Relations.
According to research from the IT firm Clearswift, 9 percent of companies say they blocked social media sites last year. This year, it’s up to 19 percent. Corporate intolerance in the workplace has grown at an eye-popping rate of more than 100 percent. So, even as marketing departments increase both social media presence and budgets, resistance continues.
In fact, it’s intensifying.
Fifty-six percent of managers participating in the Clearswift study indicate that they have implemented at least partial blocks, and close to half are using specialized software to help them. It isn’t just a policy effort—businesses are investing in prevention.