Twitch and Blizzard Entertainment earn kudos for Twitter banter
The organizations’ social media teams joked with each other online, and their followers approved the wit. Marketers might want to take a page from the engagement playbook.
Twitch, the live-streaming service for video gaming enthusiast, and video-game maker Blizzard Entertainment recently treated their Twitter fans to a jovial back and forth in a move that points to what has become a new era in online brand responses.
The GIF-heavy exchange started when Blizzard tweeted about a live event slated for next week to celebrate the Chinese New Year.
Here’s Twitch’s response:
@PlayOverwatch Us after seeing this pic.twitter.com/FLTEE6DReH
— Twitch (@Twitch) January 19, 2017
That’s when the exchange got really fun:
@PlayOverwatch Us after seeing this pic.twitter.com/FLTEE6DReH
— Twitch (@Twitch) January 19, 2017
@PlayOverwatch The face of pure evil. pic.twitter.com/cIcICstecv
— Twitch (@Twitch) January 19, 2017
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