Twitter earnings are up, despite fewer users
The social media platform recently experienced a huge drop in monthly active users, but its revenue numbers and earnings report signal that advertisers are finding success through tweets.
Twitter is still struggling for users—but its latest earnings report signaled a light at the end of the tunnel.
On Thursday, the company reported a big drop in its monthly active users statistics, which it said was due to its efforts to clean up its platform.
The social network had 326 million monthly active users for the three months ending in September, a significant drop from 335 million in the previous quarter and 330 million in the same period a year earlier. In the United States, the number of monthly active users fell to 67 million from 68 million in the prior quarter.
Twitter blamed the fall on European’s new privacy law, the company’s efforts to stamp out toxic conversations involving misogyny and racism, decisions not to move to paid carrier relationships in some markets, and tweaks to the platform meant to reduce automated use. It also blamed a “technical issue” that reduced how many notifications people received.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
