Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more

Social media platforms are scrambling to attract users and brand managers. Here’s what you should know about new features.

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On Tuesday, the platform announced “Twitter Dashboard“—a free tool available to desktop and iOS users that is “designed to help businesses connect with their customers and community.” In a company blog post, Twitter said:

For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses. Introducing: Twitter Dashboard.

Brand managers can use the dashboard to schedule tweets, receive suggestions on what to share with audiences, gather analytics and engage with consumers through customized feeds.

Twitter explained that the customized feeds enable brand managers to look at tweets about their organizations “at a glance”:

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