Twitter entices social media heavyweights with cash

The company is sharing revenue with influential users who opt to place pre-roll ads in front of the videos they create and share on the platform.

Ragan Insider Premium Content
Ragan Insider Content

The Amplify Publisher Program gives Twitter celebrities the opportunity to make money on their content by enabling users to allow Twitter to place a pre-roll ad in front of their videos.

According to the company’s blog post, it’s “as simple as ‘checking a box’ prior to tweeting.”

The opt-in is nonexclusive, which means that users could theoretically monetize their videos on Twitter and any other platform, such as YouTube. Creators will receive 70 percent of the ad revenue for their video.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.