Twitter erupts in snark over ‘IHOb’s’ name change

The restaurant chain is promoting a new line of burgers on its menu but insists that the adopted moniker is not permanent.

Ragan Insider Premium Content
Ragan Insider Content

You probably don’t think of hamburgers when going out for breakfast, but the restaurant formerly known as the International House of Pancakes wants to change that.

On Monday, IHOP announced that the letter in its new name, “IHOb,” stands for “burgers.” The chain kept social media users guessing for a week before it revealed the news.

Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb

— IHOb (@IHOb) June 11, 2018

IHOP issued a press release, which included lengthy corporate quotes such as this:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.