Twitter exchange between MoonPie and Wendy’s grabs kudos

Many consumers tuned in to watch a friendly exchange of compliments, visuals and brand mottos between the two food companies.

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Wendy’s—and consumers—were over the moon (pie) after a recent conversation between two brands’ social media teams.

On Wednesday, MoonPie kicked off the interaction with this tweet:

.@Wendys I think you are very pretty

— MoonPie (@MoonPie) January 24, 2018

Wendy’s—which has a reputation for endearing millennial consumers by dishing up snark as well as its burgers—responded in kind:

Thanks MoonPie! You’re such a snack!

— Wendy’s (@Wendys) January 24, 2018

The interaction continued, with consumers tuning in to like, comment and retweet the posts:

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