Twitter goes after advertisers seeking conversions, VIP users

The social media outfit is upping its targeted ad investment—and rolling out a new feature aimed at optimizing conversion. Here are details and the scoop on a new Periscope offering.

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Amid acquisition rumors, Twitter continues to introduce new ad products.

The social media company announced a new option for advertisers aimed at optimizing conversion.

If you’re just looking to get people to visit your website, nothing has changed from your standard objective-based ad buy. The rollout is geared toward advertisers seeking conversions—people who will visit and then purchase from their site.

Here’s how it works: The vendor puts a Twitter tag on its website and chooses how much they’re willing to pay for this conversion. Then, Twitter tracks the user journey all the way up to the conversion.

It gets a little tricky from there. From MarketingLand:

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