Twitter goes ‘conversational’ with new ad platform

Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand anduser

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Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.

Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag. RELATED: Engage all of your employees, no matter where they are. Learn how with this free download.

The Twitter blog shared the following example:

Users can customize their response from a screen that will look like this:

The users’ share will show up as an organic tweet and will have the brand’s original image and vote options attached.

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