That’s why PR pros often cringe at the Twitter blunder.
With everyone spouting off in such a public forum, we’re all a bad idea and 140 characters (or fewer) away from becoming the object of public scorn.
Just ask these poor bastards:
1. James Andrews. There’s insulting a person—and then there’s insulting the city he loves and the company that pays his mortgage. In January 2009, Ketchum VP James Andrews learned this the hard way. Shortly after arriving in Memphis, home of then-client FedEx, Andrews tweeted: “True confession but I’m in one of those towns where I scratch my head and say I would die if I had to live here!” Andrews apologized; Ketchum apologized. FedEx let it go, but luckily we haven’t. (Andrews left in Ketchum in June 2009 to join the startup world.)