Twitter integrates brand mentions and Periscope into ads, tweets

The social media platform will offer marketers the chance to feature consumers’ positive tweets in campaigns, and users can now stream within tweets.

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Time reported that user growth has stagnated in the U.S. and hasn’t attracted sizeable worldwide audiences. On Friday, Twitter’s stock dropped below $20—the first time since the platform’s initial public offering in 2013.

To combat those numbers, Twitter is continuing to introduce features it hopes will entice both users and marketers to join and use the service more frequently.

Coming soon: Brand-related tweets and Periscope

The platform is purportedly developing an advertising platform that enables brand managers to pull tweets from Twitter users into marketing campaigns.

Digiday reported that the new feature enables marketing pros to collect tweets about their products and services and then use them to promote their content. Attendees of the Consumer Electronics Show were given a sneak peek.

Digiday explained how the new ad unit could boost marketing campaigns:

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