Twitter launches “Buy Now” feature

Twitter’s new “Buy Now” feature debuted with a several brands, nonprofit organizations and music artists.

Twitter took one step closer to directly linking its service with ROI via a new “Buy Now” button.

The feature allows users to make direct purchases on the desktop and mobile versions. Burberry and Home Depot are the first brands with access to the service. They join 26 nonprofits and musical artists, who include Brad Paisley, Eminem and Wiz Khalifa.

Thanks @Twitter for having @RED be a launch partner for your new ‘Buy’ button!

— (RED) (@RED) September 8, 2014

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