Good morning, PR pros:
Despite calls to ditch single-use plastics, Coca-Cola will continue selling its bottles to meet consumer demand. In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting brand—something the beverage giant’s head of sustainability, Bea Perez, aimed to address by pledging to create packaging with at least 50% recycled material by 2030.
However, Ms Perez said the firm could not ditch plastic outright, as some campaigners wanted, saying this could alienate customers and hit sales.
She also said using only aluminium and glass packaging could push up the firm’s carbon footprint.
“Business won’t be in business if we don’t accommodate consumers,” she said.
What do you think of the statement—and Coke’s sustainability goals?
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