On Wednesday, the social platform announced that marketing pros can now send targeted ads to users who have recently used emojis in their tweets—so don’t be surprised to see a Domino’s ad if you’ve recently used the pizza emoji or a more somber ad if you’ve been tweeting crying emojis.
Twitter announced the feature in a company blog post:
Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:
Connect with people based on their expressed sentiment
Target people who Tweet food emojis
Reach people based on their passions