Twitter offers marketers targeting via emojis

Brand managers looking to connect with and deliver relevant ads to consumers on the platform can now target their efforts based on users’ recently tweeted symbols.

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On Wednesday, the social platform announced that marketing pros can now send targeted ads to users who have recently used emojis in their tweets—so don’t be surprised to see a Domino’s ad if you’ve recently used the pizza emoji or a more somber ad if you’ve been tweeting crying emojis.

Twitter announced the feature in a company blog post:

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:

Connect with people based on their expressed sentiment

Target people who Tweet food emojis

Reach people based on their passions

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