Good morning, PR pros:
The Academy of Motion Picture Arts and Sciences caused a stir when it tweeted a promotion to use its Oscars Prediction Experience app. Here’s how the tweet was supposed to look:
Think you know who will take home an Oscar this year? Make your #Oscars predictions and tune in Sunday, Feb. 9 to see how you did!
— The Academy (@TheAcademy) February 3, 2020
However, a technical snafu caused The Academy’s image to display a user’s completed submission with predictions, which looks like this:
— jp (@JPGramajoC) February 4, 2020