Twitter users flood ‘AskLaneBryant’ hashtag with criticism, snark
The brand’s attempt to discuss its offerings and messages ended with perhaps more feedback than its CMO bargained for.
On Tuesday, the retail company’s chief marketing officer, Brian Beitler, hosted an hour-long Twitter chat and asked users to tweet questions under the hashtag #AskLane Bryant.
ICYMI: @Refinery29 + our CMO Brian are hosting an #AskLaneBryant Twitter chat tomorrow at 1pm. (So get those questions prepped now!)
— Lane Bryant (@lanebryant) December 8, 2015
It didn’t take long for Twitter users to flood the hashtag with tough questions, snark and criticism:
Why don’ t you have pretty bras for really plus sized women? Or…bras for really plus sized women at all? #AskLaneBryant
— Autumn (@AutumnInBuffalo) December 9, 2015
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