Twitter’s the ideal place to launch a hate campaign—just ask Lance Armstrong

Disgraced cyclist Floyd Landis has created multiple Twitter accounts to blast his former teammate Armstrong. Can your client or company relate?

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Not a minute goes by during which someone somewhere is blasting their views across the Twittersphere about professional cycling, past and present. Terms getting repeated include “doping,” “drug tests,” and “media coverage.” But the most popular term is “Lance Armstrong” or @lancearmstrong.

“The world of professional cycling has seemingly become enamored with the wonderful world of Twitter,” Mashable blogger Chris Spagnuolo wrote in a post. “Some of the world’s top cycling professionals have taken to tweeting on a regular basis. For the first time, cycling fans are getting the real skinny about the behind-the-scenes happenings of professional cyclists.”

Armstrong, the seven-time winner of the Tour de France, is the Valhalla for cycling tweets, with rabid defenders and equally adamant detractors. It’s not just those on the sidelines, either. Leading the pack in a campaign against anything Armstrong is none other than his archenemy Floyd Landis and his cadre of followers.

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