They’ve always been there when I needed them, and in return I’ve offered them the respect they deserve. But there are certain words that are the verbal equivalent of nails on a chalkboard. Case in point: “Moist” and “synergy.”
They make my soul shiver.
But there are two words that go against everything that my years as a writer have taught me: email blast.
I know what you’re thinking. “Email blast? What’s wrong with email blast?”
It’s not repulsive like one of the aforementioned words that I can’t even bring myself to repeat. And it’s not “synergy,” or as I like to call it: A crutch used by The Future Business Leaders of Tomorrow who don’t know what they’re talking about today.
And I see your point. There is nothing offensive about the sound of “email blast.” In fact, I like both words separately. But put them together, and it’s a different story. I have a problem with what email blast means. When someone suggests that I send one, it’s like she’s plunging a dagger into my heart. Follow it with “to your entire media list,” and it’s like she twisted the knife.