Two marketers to pay millions in FTC fines for fake news sites
The companies in questions put out ads for weight-loss products made to look like legitimate news sites.
The two companies in question—Copeac and Coulomb—will have to pay millions in fines for putting out ads that were made to look like legitimate news sites.
The FTC announced that these companies will have to “make clear when their commercial messages are advertisements rather than legitimate journalism, and will bar the defendants from further deceptive claims about health-related products such as the acai berry weight-loss supplements and colon cleansers they marketed.”
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