Marketing U.K. brands failing to respond on social media They’re using sites like Facebook and Twitter as more of a ‘marketing channel,’ rather than as a way to engage in a ‘dialogue.’ By Brooke NolanApril 11, 2011 SHARE Auros studied 25 of Great Britain’s top retailers and scored them on a 100-point scale according to their response level to customers on Facebook, Twitter, YouTube, and company blogs. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.