PR has an “adverse impact” on investigative journalisms, said the report from the Lords Communications Committee. It recommended a “stringent code of behaviour” for people in the industry. “It is very much an unregulated activity, and there is currently no comprehensive system of self-regulation,” the report said. .
The code could be that from the Chartered Institute of Public Relations, the report said. But it noted:
“Given the CIPR is a voluntary organisation, its capacity to enforce its code seems, in practice, to be relatively light and of course, its current reach only extends into a small part of this industry.