U.K. nonprofit’s ‘shock-humor’ global warming ad goes viral

Have you seen the latest video from U.K.-based nonprofit 10:10?  Advertising Age calls it “shock-humor.” 10:10 is a global campaign to inspire — or frighten — people to reduce their carbon footprint by 10 percent a year. The video, called “ No Pressure ,” presents three scenarios in which groups of people — at school, work, a football club — volunteer to join the cause. The ones who don’t are detonated. Pretty gory stuff. Probably best to re…

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