U.S. businesses scramble to address GDPR
Europe’s new data privacy law has far-reaching consequences, and many U.S. organizations are just learning they must be compliant. How should marketers prepare?
The internet doesn’t adhere to national borders. That means Europe’s new data-collection law affects many foreign organizations.
The law, colloquially known as the GDPR, is the EU’s bold new plan for protecting consumer data. While many privacy advocates are rejoicing, some marketers and data collectors are holding their breath.
In a survey from HubSpot, 33 percent of marketers believe the law will cause their conversion rates to go down and 37 percent say their marketing routine will be affected.
The upshot for marketers? More social media and content marketing. Forty-four percent say they will invest more heavily in social media efforts and 41 percent are planning to add to their content marketing strategy.
Many organizations are just recognizing the full implications of Europe’s law.
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