Good morning, PR pros:
The Wall Street Journal reported that Google had access to patient data, including names and diagnoses, without telling the patients. The handling of the data is legal under federal law, as long as Google follows HIPAA protocols.
Google promised that it would not lump this patient data in with other Google data files.
Today, we’re proud to announce more details on our partnership with Ascension, one of the nation’s leading non-profit health systems, to support them with technology that helps them to deliver better care to patients across the United States. There’s been a good deal of speculation on this partnership, so we want to make sure everyone has the facts.
For organizations that use consumer data, its crucial to be upfront about what data you are collecting and how it’s being used. Otherwise, you will have to defend what might appear sneaky.
Tell us what you think under the hashtag #MorningScoop.
Here are today’s top stories:
Uber chief drives #BoycottUber resurgence
The ride-hailing app’s chief executive, Dara Khosrowshahi said during a recent Axios interview that Saudi Arabia’s murder of journalist Jamal Khashoggi was a “serious mistake,” comparing it to “serious mistakes” that the company made, including the death of pedestrian Elaine Herzberg, who was fatally struck by a self-driving Uber car.
Following growing backlash, Khosrowshahi tweeted an apology:
There's no forgiving or forgetting what happened to Jamal Khashoggi & I was wrong to call it a “mistake.” As I told @danprimack after our interview, I said something in the moment I don't believe. Our investors have long known my views here & I'm sorry I wasn’t as clear on Axios https://t.co/RxapzktrXq
— dara khosrowshahi (@dkhos) November 11, 2019
Why it matters: Khosrowshahi’s mega-blunder serves as a warning for executives and communicators who face tough news media interviews. In a situation where there are clear sides to take, don’t try to appease all stakeholders with PR language and a seemingly diplomatic view that can quickly be construed as backing down on a currently held stance. Saudi Arabia is one of Uber’s biggest shareholders, so the startup is in a precarious situation, but the comments have brought a slew of negative coverage and an even bigger crisis.
FROM THE EXPERTS
Is a third-party freelance site a good fit for your PR practice? Some agency pros are finding success by offering their services as a verified user on platforms like Fiverr. PR Daily editor Ted Kitterman caught up with some pros who shared what they like about these platforms, and what is less than ideal for a life in public relations.
eMarketer’s recent Amazon Advertising Report 2019 revealed that although the e-commerce giant’s digital ad revenue growth is slowing down, it still will see a sizable number of marketers buy display ads and other sponsored partnerships aimed at consumers in the lower part of the sales funnel (i.e., close to purchasing).
Dean Foods files for bankruptcy
The milk-processing company announced it had filed for Chapter 11 bankruptcy protection, hoping the move will help it to “keep running the business and address debt and unfunded debt obligations as it seeks to sell the company,” CNBC reported.
Why you should care: Consumers’ growing preferences for alternatives to animal milk has been a huge factor in Dean’s slowed growth and declining profits. Similar to other organizations struggling to retain customers, if you’re not innovating and staying atop what consumers want in today’s crowded marketplace, you’ll soon find yourself out in the cold. This goes for PR and marketing campaigns, too.
Disney+ just launched in the United States, Canada and the Netherlands, quickly becoming a top Twitter trend. To encourage the conversation, the streaming service’s social media team worked with Twitter to provide a plethora of hashtag emoji:
Find more #DisneyPlus hashtags!
— Disney+ (@disneyplus) November 12, 2019
Aside from complaints of server outages due to the number of viewers logging in to watch, the sentiment has been largely positive. Many consumers are sharing GIFs such as these to celebrate the launch:
— McKay Lund (@McKLund) November 12, 2019
WHAT YOU SAID
We asked what you thought about remote workers, and 70% of you are OK with the setup that makes employees happiest. Those adamant about in-office work (12%) nearly matched the amount in favor of remote-only work conditions (15%).
How important do you think it is for your PR team to work out of your headquarters versus remote work options? #morningscoop
— PR Daily (@PRDaily) November 11, 2019
Tressa Robbins, client onboarding and implementation vice president for Burrelles, said not being open to remote workers can cause you to miss out on outstanding talent:
Remote workers can be just as effective (and more so, in some cases) than those in a traditional office environment. IMHO it's short-sighted for companies to only hire those who live near the corporate office(s)–they are missing out on some very talented pros! #MorningScoop
— Tressa Robbins ✨ (@tressalynne) November 11, 2019
Robbins also said that remote workers can be more productive—a thought echoed by Stephanie Johnson, an artist and PR pro with The Skyline Agency:
In this day – with our hyper connectivity – there's no reason why people should be contained by constructs. I know there are times I'm more effective from home or researching remotely vs in an office.
— S. Johnson – Artist (@SJohnsonArtist) November 12, 2019
Technology PR agency ARPR said its flexible locations and schedule help attract employees seeking an optimal work/life balance:
We value our work/life balance culture with flexible work hours and locations.
— ARPR (@AR__PR) November 11, 2019
How have flexible schedules and remote employees affected your organization’s efforts and culture? Share your thoughts with the hashtag #MorningScoop.
Microsoft has announced it will honor California’s data privacy law throughout the United States. Is this the way to go for companies that handle consumer data?
How should you organization respond to California's data privacy law? #MorningScoop.
— PR Daily (@PRDaily) November 12, 2019
Share your thoughts with the hashtag #MorningScoop.