Uber’s missteps lead to loss of London license

The ride share company is still popular with riders but has failed to convince city authorities that it is safe and responsible. Can PR fix this, or are deeper institutional changes required?

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Customers aren’t the only audience that matters.

Transport for London, the governing body overseeing London’s transportation, is hitting Uber where it hurts.

Uber’s private hire licence will not be renewed after 30 September. pic.twitter.com/uC2N1pZSTb

— Transport for London (@TfL) September 22, 2017

The statement highlights TfL’s belief that Uber lacks “corporate responsibility” and TfL has therefore decided to not renew. London Mayor Saddiq Khan said the authorities had been “reluctant” to strip Uber of its license.

CNN reported:

“All companies in London must play by the rules and adhere to the high standards we expect — particularly when it comes to the safety of customers,” [Mayor Khan] said in a statement. “Providing an innovative service must not be at the expense of customer safety and security.”

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