A British fitness brand has showed one of the very worst sides of the Internet.
This spring, Protein World (which sounds like the world’s most bro-tastic theme park) is asking women whether their bodies are ready for the beach:
Summer is around the corner – Lets get beach body ready!! ððâï¸ pic.twitter.com/COD2NQlo9o
— Protein World (@ProteinWorld) April 14, 2015
Social media users let the brand know that they didn’t approve of that type of body shaming, saying the brand apparently wasn’t aware that every woman’s body is ready to visit the beach.
Ads which appeared in London’s Underground were defaced with great glee on social venues:
— Miranda Fay (@mirandafay) April 22, 2015