The “Clean for the Queen” campaign is asking citizens of the United Kingdom to “clear up Britain in time for Her Majesty the Queen’s 90th birthday, which will be officially celebrated in June 2016.”
Over the New Year’s weekend, the hashtag #CleanForTheQueen was trending for all the reasons you don’t want your campaign hashtag to be trending.
Instead of rallying around the campaign and enthusing about litter pickup that users were meant to do with their friends and co-workers, people (ahem) trashed it.
Here’s a sample of the snark it inspired:
— Nigel Whitfield (@nigelwUK) January 2, 2016