Media Relations Understanding the who, not just the how, of pitching The most beautifully crafted pitch on Earth won’t go anywhere if you’re sending it to the wrong person. By Carrie MorganJan. 13, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.