Unexpected ways to impress consumers and boost PR

How several brands—including President Obama—are engaging audiences in unlikely places using unlikely tactics.

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While following this blueprint can lead to success, competition is high: many other brands vie for the same attention from consumers. Presenting your brand in an unexpected way is one option to rise above the noise.

Here are three tips to engage consumers unexpectedly:

Engage in unexpected places

Yesterday, President Barack Obama was the first president to host an AMA (Ask Me Anything) on Reddit, a popular online community where users share and vote on content. IAmA, a concatenation of “I Am A,” is a section on Reddit where a particular person can answer any questions that redditors (users of Reddit) may ask.

Typically, the person has a very interesting job, profession, skill. or condition that they can provide insight on to the community. Needless to say, being the President of the United States is quite an interesting profession, and President Obama shocked the community when he decided to host an IAmA.

By unexpectedly engaging constituents on Reddit, President Obama was able to reap huge rewards. With the Republican National Convention in full swing, he was able to steal some of the spotlight by engaging the public in this unexpected arena.

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