Use C.H.A.O.S. to improve your content marketing

Remember this acronym when creating or tweaking your content marketing strategy.

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C.H.A.O.S.—the acronym, not the messy confusion—is a strategy you can use to overcome almost any business problem.

What does C.H.A.O.S. stand for, you ask?

It is:






In this post, we will discuss using this method to create or fix a content marketing strategy.

You will learn how each principle works and how each action step will help you to truly create a strategy that will help you to increase your customer base, increase brand recognition and create more meaningful interaction with your followers.


Strengthen your content marketing strategy by communicating with the people who can provide the information you need. Ask your customers to provide feedback through polls, comments and questionnaires.

This is easy to do.

You can use tools such as Survey Monkey to create polls and surveys, and then post them to your social media accounts.

Talk to your sales and customer service staff and your sales team. They have a direct line to customers and potential customers.

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