Not long ago, Uber changed its logo and most of the Internet freaked out. Now it’s happened again with Instagram.
The Facebook-owned photo sharing app doffed its ubiquitous tan-and-brown camera logo for a sunburst design with a white camera outline inside:
Instagram design lead Ian Spalter was tasked with creating a logo that attempted to capture Instagram’s expanding app lineup, including Hyperlapse, Layout and Boomerang. In a Medium post, Spalter wrote about his team’s thinking process and called the old logo “not reflective of the community”:
Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present and future.
For the logo’s launch, Instagram marketers created a hype reel: