Users bash Instagram’s new logo

The photo-sharing app launched a new look on Wednesday and its community of ‘grammers did not approve. Here’s what’s different.

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Not long ago, Uber changed its logo and most of the Internet freaked out. Now it’s happened again with Instagram.

The Facebook-owned photo sharing app doffed its ubiquitous tan-and-brown camera logo for a sunburst design with a white camera outline inside:

Instagram design lead Ian Spalter was tasked with creating a logo that attempted to capture Instagram’s expanding app lineup, including Hyperlapse, Layout and Boomerang. In a Medium post, Spalter wrote about his team’s thinking process and called the old logo “not reflective of the community”:

Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present and future.

For the logo’s launch, Instagram marketers created a hype reel:

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