Obviously, Verizon Wireless didn’t read PR Daily’s list of the top blunders of 2011.
No. 3 on the list was Bank of America, which experienced a PR firestorm after it proposed monthly surcharges. The No. 1 blunder was Netflix; its PR meltdown began with a price hike.
And now Verizon is trying a “convenience fee” of its own.
On Thursday, the Engadget blog published a Verizon memo explaining that on Jan. 15 Verizon customers will have to pay a $2 “convenience fee” for paying their bills each month online or over the phone. Twitter flooded with negative tweets about Verizon; an online petition was started; bloggers opined. Even Time magazine voiced its disapproval.