Videogame’s marketing campaign adopts, ‘All PR is good PR approach’ – for better or for worse

“[Videogame maker] EA has given its campaign for Dante’s Inferno a hellish tint, and the results have been both controversial, and highly effective,” wrote Ben Kuchera for ars technica . At a June video game conference, EA staged a protest over its “hellish” marketing. “The gaming press rolled its collective eyes, but Christian bloggers weren’t amused [by the fake protest],” Kuchera wrote. This story gets even better—or worse, depending on how you want to look at…

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