Viewers of AMC’s ‘The Killing’ angry at network’s marketing department

The popular show promised a resolution to a central mystery in its inaugural season. It came up short—and viewers (and reviewers) are mad.

Ragan Insider Premium Content
Ragan Insider Content

The marketing campaign for “The Killing” centered around the question, “Who killed Rosie Larsen?”

Those who endured the 13 dreary, drama-packed episodes hoping to find the answer to that question in Sunday night’s finale were left sorely disappointed—and in many cases downright angry.

This incident is similar to one that happened about 20 years earlier. “Twin Peaks” asked the question, “Who killed Laura Palmer?” It didn’t answer the question until season two.

So, what’s the difference? The advent of the Internet and, more importantly, social media. Viewers have an immediate outlet to vent their frustrations, and critics and reporters can track the audience’s reactions in near real-time in blogs, and on Twitter and Facebook.

For example, there’s the new website F**, which one viewer is using to air his or her frustration.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.