Vine becomes ‘Vine Camera’

Brand managers who created videos on the platform can download their efforts to share elsewhere online, as Twitter seeks to focus on longer video content.

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Twitter’s six-second video platform has ended, and in its place is an app that will enable users to upload videos of varying lengths directly to Twitter.

Nearly four years after Twitter announced the app—which created several influential users who called themselves “Vine stars”—the company is officially pivoting the app to serve longer video content.

Twitter first announced in October 2016 that Vine would be chopped, and it encouraged users to download their Vines if they wanted to keep them for posterity:

Update – the Vine app will become the Vine Camera on Jan 17. Please download your Vines before then! More here:

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