Most PR pros know the ins and outs of social media. It’s an absolute must in the digital age.
While we may be savvy pinners and engaging Instagrammers, we often miss one of the most valuable social media marketing resources of all: the site’s interface.
Instead of just posting regular updates, you can get creative with your social media by using the site’s unique assets, such as photo click-throughs or location links. This will catch your audience’s attention and, in some cases, align with your key performance indicators.
Here’s how you can think outside the social media box as you plan your brand’s Vine, Facebook and Instagram strategies for 2015.
This week, Ad Age shared how Lowe’s is using Vine’s “tap-to-stop technology” in its “How To Tap Thru” series. The Vines offers quick, six-second demonstrations for home improvements.