Vine use takes a dive after Instagram video launch

Twitter’s bite-size video app hasn’t recovered since Instagram’s debut of its new video capability on June 20.

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It wasn’t very long ago that Twitter’s Vine app, through which users share six-second videos, changed the way we share via social media.

Not to be outdone, Facebook-owned Instagram launched its own video-sharing component. Many thought Instagram’s move could spell the end of Vine. They might be right.

Instagram launched its service, which enables users to post 15-second videos, on June 20. That very day saw a huge dip in the number of Vine links shared on Twitter, a full 64 percent, according to Topsy’s free analytics tool:

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