Vine use takes a dive after Instagram video launch
Twitter’s bite-size video app hasn’t recovered since Instagram’s debut of its new video capability on June 20.
It wasn’t very long ago that Twitter’s Vine app, through which users share six-second videos, changed the way we share via social media.
Not to be outdone, Facebook-owned Instagram launched its own video-sharing component. Many thought Instagram’s move could spell the end of Vine. They might be right.
Instagram launched its service, which enables users to post 15-second videos, on June 20. That very day saw a huge dip in the number of Vine links shared on Twitter, a full 64 percent, according to Topsy’s free analytics tool:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
