Vine use takes a dive after Instagram video launch

Twitter’s bite-size video app hasn’t recovered since Instagram’s debut of its new video capability on June 20.

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It wasn’t very long ago that Twitter’s Vine app, through which users share six-second videos, changed the way we share via social media.

Not to be outdone, Facebook-owned Instagram launched its own video-sharing component. Many thought Instagram’s move could spell the end of Vine. They might be right.

Instagram launched its service, which enables users to post 15-second videos, on June 20. That very day saw a huge dip in the number of Vine links shared on Twitter, a full 64 percent, according to Topsy’s free analytics tool:

Whereas the metrics show a marked decline in Vine links shared on Twitter, Instagram links have shown a slight increase and have held steady. Vine shares have remained down.

In a recent blog post, Vine promises to improve the service: “Over the next few weeks, we’ll be introducing some exciting new parts of Vine.”

Vine also predicts for itself a great summer. For Vine to stay relevant, it had better be. The app has a healthy 13 million users, but more than 100 million people use Instagram.


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