Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.

Good morning, PR pros:

Peloton’s holiday commercial didn’t invoke universally warm feelings, but instead was met with ridicule. The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users.

My husband would be getting divorce papers. This #peloton ad is ridiculous! Vlogging the whole thing and then having him watch as conformation she did work out is super cringey!

— 🌻ParoDia de Gatos🍓💀🐈‍⬛🔥🤬 (@dory_derry) December 3, 2019

Nothing says “maybe you should lose a few pounds” like gifting your already rail thin life partner a Peloton

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