Crafting strong visual content isn’t easy, however. Nearly half of all businesses (49 percent) only have one person in their organization working on content marketing. Plus, the majority of marketers (75 percent) say they don’t have an effective creative collaboration process.
So, how are these organizations supposed to create visual content that entices consumers to view it?
Hightail explained in an infographic why visual content is such a challenge:
Even though it can be a difficult task for brand managers, visual content has become ubiquitous. The majority of marketers (87 percent) say they already deliver content consistently and most B2C marketers (73 percent) say they plan to increase the amount of content they produce next year.