Voice search, AI and beyond: Why marketers must embrace technology

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.

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The lines between traditional and digital marketing are blurring.

Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.

Even marketers who feel they have a handle on technology can always learn and add new tricks.

Gary J. Nix, founder and chief strategist at the BrandArchist, says:

With the number of consumers in search of better all-around experiences, it would behoove retailers to figure out the optimal way(s) to integrate digital, tech and physical proficiencies—all in the name of the customer because that is what leads to better revenue.

The best way to adopt new tools and current best practices is to jump in.

Experiment with social media and technology tools across your marketing efforts. You can select the tactics that work best with your messages as well as strengthen your marketing skill set.

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