VW begins making amends with customers

The automaker will give gift cards, dealership credit and three years of roadside assistance to customers affected by the emissions scandal.

Who wouldn’t like a $500 Visa gift card?

The rebuilding process, such as it is, has begun for Volkswagen.

In the wake of intense negative publicity stemming from its installation of emissions test-cheating software in hundreds of thousands of cars, Volkswagen is making nice with its customers.

Volkswagen will issue the gift cards, along with another $500 in dealership credit, to nearly 500,000 Volkswagen diesel car owners. The company also is offering three years of roadside assistance.

By accepting the Visa gift card and the dealer credit, Volkswagen owners don’t give up the right to pursue legal action—this is a purely humanitarian effort.

“We are working tirelessly to develop an approved remedy for affected vehicles,” said Volkswagen U.S. CEO Michael Horn in a statement. “In the meantime, we are providing this goodwill package as a first step towards regaining our customers’ trust.”

Volkswagen owners with a diesel model can visit VWDieselInfo.com, enter their VIN and some personal information to see whether they’re qualified to receive what the company is calling a “goodwill package.”

No word yet on whether—or how—the company plans to atone for the damage their deceptive cars have caused the environment.

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