‘Wachovia=Fail’: How the bank stumbled into a PR problem and then climbed out

Did you hear what Wachovia did last month? The bank  added a 3 percent fee to certain donations for Haiti earthquake relief made with Visa cards. “Thus, money that was meant to help earthquake victims was, instead, going into Wachovia’s pocket,” reports Mortgage Orb , an online resource for mortgage bankers. In response, a college student, with the help of a publicist, started a Facebook page called Wachovia=Fail, and it quickly amassed more than 3,000 fans. Wells Fargo, which …

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