Wal-Mart is the top Black Friday retailer—in terms of social media fans

Will that equate to big sales the day after Thanksgiving?

Ragan Insider Premium Content
Ragan Insider Content

What’s that, you say? We’re still days away from the biggest shopping day of the year? No matter—Socialbreakers says it’s true.

The digital analytics company announced fan and engagement rate findings for the nation’s top retailers. Wal-Mart, with more than 10 million fans and a .05 engagement rate, is expected to beat Target (6 million fans, .05 engagement) in the social space.

Wal-Mart will get more eyes online when it comes to the social space. From Socialbreakers:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.