Wal-Mart reintroduces its smiley face logo
The big-box retailer will bring back the familiar face—and marketing concept. Here’s how brand managers announced the news to staff.
Long before emojis littered our countless texts and tweets, Wal-Mart’s smiley face logo bounced its way through the company’s commercials. Now, the retail giant is bringing it back after a 10-year hiatus.
Need a refresher? Here’s Smiley in an old Wal-Mart spot: