Wall Street analysis hits Madison Avenue

In the advertising world these days, numbers are eclipsing the power of a catchy tagline. “It’s putting numbers to an industry that never had numbers before,” Darren Herman, the 27-year-old president of Varick Media Management, told the New York Times . “It’s nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers. Before,…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.