“WHAT THE [expletive] WAS FACEBOOK THINKING!!!!!!Q”
In just a few minutes, that post—clearly written in a fit of all-caps rage (that stray “Q” is a tell-tale sign of a misplaced digit)—garnered more than 6,000 “likes” and 3,200 comments. Most of those comments expressed bafflement that the brand, which has 30 million “likes,” would be dropping an F-bomb on Facebook in such a public forum.
The post disappeared within about five minutes, according to Livefyre Lead Social Strategist Nick Cicero, who posted a screenshot of the gaffe to his blog. Walmart has only barely acknowledged the post’s existence since deleting it.