Walmart, Filippo Berio accused of using misleading labels

The brands faced scrutiny recently for incorrect product labels. Some claim it’s false advertising.

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But here’s something I wasn’t quite cynical enough to consider until today: Are the products labeled “Made in the U.S.A.” actually made here, in America, by Americans and for Americans?

Sadly, no—according to a new watchdog report.

The group Truth in Advertising sent a letter to Walmart CEO Doug McMillon that claims the company is selling products labeled “Made in the U.S.A.” that, quite frankly, aren’t.

From the letter:

An investigation of has revealed that your company, Wal-Mart Stores, Inc. (“Walmart”), is marketing products through the use of false and/or deceptive “Made in the USA” and “Assembled in the USA” representations.’s findings make it clear that Walmart’s website is mired in USA labeling errors.

The letter calls out Walmart’s Equate brand makeup sponges, its dental whitening products and more.

A Walmart representative gave the following statement to Consumerist:

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