Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.

Good morning PR pros:

Merriam-Webster is adopting the language of inclusion with its latest move: The nonbinary pronoun “they” is officially a part of its lexicon.

The dictionary added more than 530 terms to its catalog, along with thousands of changes and updates. Some are abbreviations; others are coinages such as “vacay” and “solopreneur.”

The addition of “they” as an acceptable pronoun for someone who identifies as gender fluid is a welcome change for many.

This is HUGE for the #nonbinary community and, for society at large. It is official, non-partisan moves like this that further legitimize what should long ago have been self-evident.

Long may They/Them thrive in a world of acceptance!

[Attn. @glaad. @BuzzFeedLGBT @HRC]

— Alexandra Silber (@alsilbs) September 17, 2019

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