Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.

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Good morning PR pros:

It might finally be the end of the road for Sears.

Reports are leaking about more store closings and an unstaffed corporate HQ in Chicago. The denouement is the resolution of a steady decline, accelerated by recent bankruptcy filings and motions.

Sears was once the king of retail with stores across America, with a catalog that could sell you a house and everything that went inside it. In part due to poor digital strategy—and other management choices—the storied company might soon close all of its doors.

Forbes wrote:

A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” The list includes ten Pennsylvania stores, seven stores in Michigan and five stores in California, as well as four Puerto Rico locations. Other reports say the count may be as many as 100 stores with some closings starting immediately and running through the end of the year.

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